All records transmitted to BCI are received through a secured network server, and password protected. Once the file is received, validated, and confirmed with our client, we begin the append process by matching full name and address of your constituents through multiple databases to harvest the highest match rate possible. Strict matching algorithms that tie individuals’ full name and mailing address are utilized to ensure the best email address is found. BCI filters out all toxic and potentially harmful email addresses at this time, then replaces them with alternate emails that are found during the append process. Next, all new email addresses found are processed through several email hygiene programs to eliminate invalid emails and verify or correct ones that are potentially undeliverable. The “good” emails are then downloaded into a file, and synchronized with a customized, opt-out permission letter, which we will help you create. This letter should include a separate header (JPG, TIF etc.) that mirrors your association’s logo and color theme so it will be instantly recognizable to your constituents. The Subject and From a line of the message will display the name of your institution to improve authenticity. We then set up an internal test broadcast that’s delivered to you and a small “seed list” of individuals from your team to make sure the final version of your letter is launched exactly as you expect. Any changes to the message are completed at this time. Once you have approved the test, we blast the message to everyone we’ve found an email address for. BCI will monitor the results to verify deliverability while tracking bounces and opt-outs. You will receive a report of this shortly after the job is completed.
Free match rate report is available BEFORE you begin your project. No obligation to purchase.
Power in Numbers
BCI maintains partnerships with several of the largest source providers of permission-based email address data in the industry. These sources are compiled from over 60 e-commerce sites and other multi-media channels with high concentrations in higher-ed — collectively over 600 million verified, deliverable email addresses. BCI provides access to perhaps the most robust universe of permission-based, opt-in email address data anywhere to be found.
Quality You Can Trust
Our data sources are updated weekly to add new email addresses, remove old expired ones, spam, honeypots, frequent complainers, disposables, role accounts, malicious emails, hard bounces, and opt-outs, etc. This filtering process assures you’ll receive only accurate, reliable email addresses that can be put to use immediately. In addition, BCI has access to the origination point of the new email address found, and the date that opt-in privilege was granted to third parties. So, if you are ever asked by an alum where you got their address and how permission was granted to use it, BCI will send you detailed information right away.