Collecting email addresses at every venue, activity, event, and program is mainstream for Universities and Colleges nowadays. The more the better, even if you’ve already issued a (.edu) email address for every new student or parent that registers. But the cryptic nature of many personal email addresses, penmanship errors, and typos during data entry cause problems that aren’t immediately detectable.
Without a routine hygiene process that removes invalid / undeliverable addresses, bounces, opt-outs, and spam emails, your data base will eventually become infected and ruin your sender reputation if nothing’s done to curtail it. ISP’s have also made it tougher with advanced technology that makes it increasing difficult to pass along dubious emails.
BCI Email Hygiene and Verification reduces the threat to your sender reputation, and scrubs you data so it’s squeaky clean.